Review:
Brand Loyalty
overall review score: 4.5
⭐⭐⭐⭐⭐
score is between 0 and 5
Brand loyalty is a consumer behavior where customers consistently purchase products from the same brand, often due to perceived quality, trust, and satisfaction.
Key Features
- Repeat purchases
- Positive attitudes towards the brand
- Refusal to switch to competitors
Pros
- Can lead to long-term customer relationships
- Increased customer lifetime value
- Higher profitability for companies
Cons
- Can limit consumers' exposure to new products
- Blind loyalty may prevent consumers from considering better alternatives