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Review:

Brand Loyalty

overall review score: 4.5
score is between 0 and 5
Brand loyalty is a consumer behavior where customers consistently purchase products from the same brand, often due to perceived quality, trust, and satisfaction.

Key Features

  • Repeat purchases
  • Positive attitudes towards the brand
  • Refusal to switch to competitors

Pros

  • Can lead to long-term customer relationships
  • Increased customer lifetime value
  • Higher profitability for companies

Cons

  • Can limit consumers' exposure to new products
  • Blind loyalty may prevent consumers from considering better alternatives

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Last updated: Sun, Feb 2, 2025, 04:27:42 PM UTC