Review:
Customer Retention
overall review score: 4.5
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score is between 0 and 5
Customer retention is the act of keeping existing customers engaged and fostering long-term relationships with them to increase loyalty and repeat business.
Key Features
- Personalized communication
- Customer feedback collection
- Reward programs
- Engagement strategies
Pros
- Increased customer loyalty
- Higher customer lifetime value
- Cost-effective compared to acquiring new customers
Cons
- Requires ongoing effort and resources
- May not always be successful in retaining all customers