Review:
Brand Equity
overall review score: 4.5
⭐⭐⭐⭐⭐
score is between 0 and 5
Brand equity refers to the commercial value that derives from consumer perception of a brand name and may include loyalty, awareness, associations, and perceptions.
Key Features
- Brand recognition
- Brand loyalty
- Brand associations
- Perceived quality
Pros
- Helps differentiate a brand from competitors
- Increases customer loyalty and trust
- Can lead to higher sales and market share
Cons
- Difficult to measure quantitatively
- May be affected by negative publicity or scandals