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Review:

Brand Equity

overall review score: 4.5
score is between 0 and 5
Brand equity refers to the commercial value that derives from consumer perception of a brand name and may include loyalty, awareness, associations, and perceptions.

Key Features

  • Brand recognition
  • Brand loyalty
  • Brand associations
  • Perceived quality

Pros

  • Helps differentiate a brand from competitors
  • Increases customer loyalty and trust
  • Can lead to higher sales and market share

Cons

  • Difficult to measure quantitatively
  • May be affected by negative publicity or scandals

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Last updated: Mon, Feb 3, 2025, 01:43:18 AM UTC