Review:
Brand Management
overall review score: 4.5
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score is between 0 and 5
Brand management is a marketing technique that involves creating, maintaining, and enhancing the reputation of a brand in the market.
Key Features
- Brand positioning
- Brand identity
- Brand loyalty
- Brand equity
- Brand communication
Pros
- Helps create strong brand recognition
- Increases customer loyalty and trust
- Can lead to higher sales and profitability
Cons
- Requires continuous monitoring and adjustment
- Can be time-consuming and resource-intensive
- May not always guarantee success in a competitive market
External Links
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