Review:
Targeted Advertising
overall review score: 4.2
⭐⭐⭐⭐⭐
score is between 0 and 5
Targeted advertising is a form of online marketing that delivers promotional messages to specific groups of consumers based on their demographics, interests, or online behavior.
Key Features
- Data-driven approach
- Personalized ads
- Increased relevancy
- Improved conversion rates
Pros
- Higher ROI for advertisers
- Enhanced user experience with relevant ads
- Increased likelihood of conversions for businesses
Cons
- Potential privacy concerns
- Risk of ad fatigue for users
- Possibility of ad targeting inaccuracies