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Review:

Behavioral Advertising

overall review score: 4
score is between 0 and 5
Behavioral advertising is a form of targeted advertising that uses data collected from an individual's online behavior to display relevant ads.

Key Features

  • Data-driven
  • Personalized
  • Targeted
  • Efficient

Pros

  • Helps deliver more relevant ads to users
  • Can increase click-through rates for advertisers
  • Allows for more efficient use of advertising budget

Cons

  • Raises privacy concerns due to tracking of online behavior
  • May feel intrusive or creepy to some users
  • Can lead to filter bubbles and limiting diversity of content exposure

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Last updated: Mon, Feb 3, 2025, 04:31:48 AM UTC