Review:
Behavioral Advertising
overall review score: 4
⭐⭐⭐⭐
score is between 0 and 5
Behavioral advertising is a form of targeted advertising that uses data collected from an individual's online behavior to display relevant ads.
Key Features
- Data-driven
- Personalized
- Targeted
- Efficient
Pros
- Helps deliver more relevant ads to users
- Can increase click-through rates for advertisers
- Allows for more efficient use of advertising budget
Cons
- Raises privacy concerns due to tracking of online behavior
- May feel intrusive or creepy to some users
- Can lead to filter bubbles and limiting diversity of content exposure