Review:
Strategic Brand Management By Kevin Lane Keller
overall review score: 4.5
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score is between 0 and 5
Strategic Brand Management by Kevin Lane Keller is a comprehensive guide on building, measuring, and managing brand equity.
Key Features
- Brand positioning
- Brand identity
- Brand resonance
- Brand performance tracking
Pros
- In-depth analysis of brand strategy
- Practical examples and case studies
- Clear and structured framework for brand management
Cons
- No cons listed