Review:
Real Time Bidding
overall review score: 4.2
⭐⭐⭐⭐⭐
score is between 0 and 5
Real-time bidding (RTB) is a method by which digital advertising inventory is bought and sold on a real-time auction-based system.
Key Features
- Instantaneous bidding process
- Targeted audience reach
- Cost-effective advertising
- Increased ad relevancy
Pros
- Allows for targeted advertising
- Efficient use of ad inventory
- Maximizes ROI for advertisers
Cons
- Potential for ad fraud
- Can be complex to set up and manage
- May lead to privacy concerns