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Review:

Real Time Bidding

overall review score: 4.2
score is between 0 and 5
Real-time bidding (RTB) is a method by which digital advertising inventory is bought and sold on a real-time auction-based system.

Key Features

  • Instantaneous bidding process
  • Targeted audience reach
  • Cost-effective advertising
  • Increased ad relevancy

Pros

  • Allows for targeted advertising
  • Efficient use of ad inventory
  • Maximizes ROI for advertisers

Cons

  • Potential for ad fraud
  • Can be complex to set up and manage
  • May lead to privacy concerns

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Last updated: Tue, Dec 3, 2024, 06:55:59 AM UTC