Review:
Programmatic Advertising
overall review score: 4.5
⭐⭐⭐⭐⭐
score is between 0 and 5
Programmatic advertising is the automated buying and selling of online advertising space in real-time through an auction-based system.
Key Features
- Real-time bidding
- Targeted audience segmentation
- Data-driven decision making
- Efficient ad placements
Pros
- Increased targeting capabilities
- Efficient ad buying process
- Better ROI potential
Cons
- Potential lack of transparency in ad placements
- Concerns over ad fraud and brand safety