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Review:

Programmatic Advertising

overall review score: 4.5
score is between 0 and 5
Programmatic advertising is the automated buying and selling of online advertising space in real-time through an auction-based system.

Key Features

  • Real-time bidding
  • Targeted audience segmentation
  • Data-driven decision making
  • Efficient ad placements

Pros

  • Increased targeting capabilities
  • Efficient ad buying process
  • Better ROI potential

Cons

  • Potential lack of transparency in ad placements
  • Concerns over ad fraud and brand safety

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Last updated: Sun, Feb 2, 2025, 10:41:58 PM UTC