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Review:

Marketing Psychology

overall review score: 4.5
score is between 0 and 5
Marketing psychology is the study of how consumers' thoughts, feelings, and behaviors influence their purchasing decisions. It involves understanding human psychology to create effective marketing strategies.

Key Features

  • Consumer behavior analysis
  • Psychological principles application
  • Market segmentation
  • Brand positioning
  • Customer satisfaction measurement

Pros

  • Helps businesses understand consumer motivations
  • Allows for more targeted marketing campaigns
  • Increases effectiveness of advertising strategies

Cons

  • Can be manipulative if used unethically
  • May not always align with consumer welfare

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Last updated: Wed, Dec 4, 2024, 06:18:19 PM UTC