Review:
Brand Image
overall review score: 4.5
⭐⭐⭐⭐⭐
score is between 0 and 5
Brand image refers to the perception or impression that consumers have of a brand. It encompasses a variety of elements such as logo, slogan, reputation, and overall identity.
Key Features
- Logo design
- Slogan
- Reputation management
- Advertising campaigns
- Target audience
Pros
- Builds brand loyalty and trust
- Differentiates a brand from competitors
- Can influence consumer purchasing decisions
Cons
- Difficult to change once established
- Vulnerable to negative publicity or scandals