Review:
Brand Awareness
overall review score: 4.5
⭐⭐⭐⭐⭐
score is between 0 and 5
Brand awareness refers to the extent to which consumers are familiar with a brand and can recognize it in different situations.
Key Features
- Recognition
- Familiarity
- Association with a specific brand
Pros
- Increased customer loyalty
- Higher likelihood of purchase
- Competitive advantage
Cons
- Can be expensive to maintain and build
- Not always directly measurable in terms of ROI