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Review:

Supply Side Platforms (ssps)

overall review score: 4.2
score is between 0 and 5
Supply-side platforms (SSPs) are technology platforms that enable publishers to manage and sell their advertising inventory programmatically.

Key Features

  • Real-time bidding
  • Inventory management
  • Integrated reporting and analytics
  • Header bidding support

Pros

  • Efficiently manage and sell advertising inventory
  • Real-time bidding allows for dynamic pricing
  • Access to integrated reporting and analytics for better insights

Cons

  • Complex technology may require training or expertise to fully utilize
  • Revenue share models can be expensive for smaller publishers

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Last updated: Sun, Feb 2, 2025, 09:16:04 AM UTC