Review:
Supply Side Platforms (ssps)
overall review score: 4.2
⭐⭐⭐⭐⭐
score is between 0 and 5
Supply-side platforms (SSPs) are technology platforms that enable publishers to manage and sell their advertising inventory programmatically.
Key Features
- Real-time bidding
- Inventory management
- Integrated reporting and analytics
- Header bidding support
Pros
- Efficiently manage and sell advertising inventory
- Real-time bidding allows for dynamic pricing
- Access to integrated reporting and analytics for better insights
Cons
- Complex technology may require training or expertise to fully utilize
- Revenue share models can be expensive for smaller publishers