Review:
Search Engine Marketing (sem)
overall review score: 4.5
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score is between 0 and 5
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.
Key Features
- Pay-per-click (PPC) advertising
- Keyword research
- Ad copy creation
- Ad placement
- Conversion tracking
Pros
- Highly targeted advertising
- Immediate results
- Ability to track and measure performance
Cons
- Can be costly, especially for competitive keywords
- Requires ongoing optimization
- Risk of click fraud