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Review:

Search Engine Marketing (sem)

overall review score: 4.5
score is between 0 and 5
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.

Key Features

  • Pay-per-click (PPC) advertising
  • Keyword research
  • Ad copy creation
  • Ad placement
  • Conversion tracking

Pros

  • Highly targeted advertising
  • Immediate results
  • Ability to track and measure performance

Cons

  • Can be costly, especially for competitive keywords
  • Requires ongoing optimization
  • Risk of click fraud

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Last updated: Mon, Jan 6, 2025, 01:00:04 PM UTC