Review:
Sales Promotion
overall review score: 4.2
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score is between 0 and 5
Sales promotion is a marketing strategy that involves taking various measures to increase the sales of a product or service in a short period of time.
Key Features
- Discounts and deals
- Contests and giveaways
- Sampling and trial offers
- Coupons and rebates
- Loyalty programs
Pros
- Can boost sales significantly
- Attracts new customers
- Builds brand awareness
- Encourages customer loyalty
Cons
- Can be costly to implement
- May dilute brand image if overused
- Short-term impact may not lead to long-term customer retention