Review:
Qualitative Research Methods
overall review score: 4.5
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score is between 0 and 5
Qualitative research methods are a set of techniques used to gather non-numerical data for the purpose of exploring and understanding social phenomena.
Key Features
- Interviews
- Focus groups
- Observations
- Content analysis
- Ethnography
Pros
- Helps gain in-depth understanding of complex social issues
- Allows for exploration of participants' perspectives and experiences
- Can generate rich and detailed data
Cons
- Subjective interpretation may introduce bias
- Time-consuming and resource-intensive
- Limited generalizability