Review:
Public Relations
overall review score: 4.2
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score is between 0 and 5
Public relations is the practice of managing communication between an organization and its publics to build and maintain a positive image.
Key Features
- Building relationships with media outlets
- Creating press releases and media kits
- Organizing events and press conferences
- Managing crisis communication
Pros
- Helps organizations cultivate a positive image
- Enhances brand reputation
- Can help manage crises effectively
Cons
- Can be expensive to hire PR professionals
- Effectiveness of PR strategies may vary