Review:
Product Positioning
overall review score: 4.5
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score is between 0 and 5
Product positioning is the process of creating a specific image and identity for a product in the minds of consumers, relative to competing products.
Key Features
- Identifying target market
- Creating unique selling proposition
- Differentiating from competitors
- Communicating value to customers
Pros
- Helps increase brand awareness and customer loyalty
- Can lead to higher sales and market share
- Allows for strategic pricing and promotion strategies
Cons
- Requires continuous monitoring and updating to remain relevant
- May be challenging to effectively position product in saturated markets