Review:
Pay Per Click Advertising
overall review score: 4.2
⭐⭐⭐⭐⭐
score is between 0 and 5
Pay-per-click advertising is a model of internet marketing in which advertisers pay a fee each time their ad is clicked.
Key Features
- Targeted advertising
- Cost-effective
- Measureable results
- Increased visibility
Pros
- Highly targeted audience reach
- Instant results
- Control over budget and spending
- Easy to track and measure performance
Cons
- Can be expensive for competitive keywords
- Requires ongoing optimization
- Potential for click fraud