Review:
Online Focus Groups
overall review score: 4.2
⭐⭐⭐⭐⭐
score is between 0 and 5
Online focus groups are a type of market research where participants give feedback on products or services via online platforms.
Key Features
- Convenience
- Cost-effective
- Ability to reach a geographically diverse group of participants
- Real-time feedback
- Anonymity for participants
Pros
- Convenient for participants who may not be able to attend in-person focus groups
- Cost-effective for companies compared to traditional in-person focus groups
- Ability to reach a wider audience due to the online nature
Cons
- Limited non-verbal feedback compared to in-person focus groups
- May be subject to technical issues such as internet connectivity problems