Review:
Major Gifts: Preparing For Success By Susan W. Craig
overall review score: 4.2
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score is between 0 and 5
Major Gifts: Preparing for Success by Susan W. Craig is a comprehensive guide designed to help nonprofit professionals, particularly development officers and fundraising staff, effectively secure and manage large donations. The book offers strategic insights, practical tips, and best practices for cultivating major gifts, aligning donor interests with organizational goals, and ensuring successful stewardship of major donors to sustain long-term support.
Key Features
- In-depth strategies for identifying and engaging potential major donors
- Step-by-step guidance on building meaningful relationships with donors
- Best practices for solicitation and gift closure
- Tools for stewardship and maintaining donor confidence
- Insights into organizational readiness and team preparation
- Case studies and real-world examples illustrating successful major gift campaigns
Pros
- Provides practical, actionable strategies tailored for fundraising success
- Focuses on relationship-building techniques essential for large donations
- Includes useful case studies that illustrate real-life application
- Helps organizations develop a structured approach to major gift programs
Cons
- Can be dense for beginners unfamiliar with fundraising terminology
- Some strategies may require significant resources or organizational maturity
- Limited focus on digital or online giving methods relevant in modern campaigns