Review:
Identity Designed: The Definitive Guide To Visual Branding By David Airey
overall review score: 4.2
⭐⭐⭐⭐⭐
score is between 0 and 5
'Identity Designed: The Definitive Guide to Visual Branding' by David Airey is a comprehensive resource that explores the principles, strategies, and practical steps involved in creating compelling visual identities for brands. It covers topics such as logo design, brand strategy, client collaboration, and case studies of successful branding projects, making it a valuable guide for designers, branding professionals, and students interested in visual identity development.
Key Features
- In-depth exploration of visual branding concepts and best practices
- Case studies highlighting real-world branding projects
- Practical advice on designing effective logos and brand systems
- Insights into client collaboration and project management
- Focus on clarity, consistency, and brand storytelling
- Accessible writing style suitable for both beginners and experienced professionals
Pros
- Comprehensive coverage of visual branding fundamentals
- Rich case studies providing practical insights
- Clear and engaging writing style
- Valuable guidance for both novices and seasoned designers
- Emphasizes strategic thinking behind visual identities
Cons
- Some readers might find it less technical or too conceptual in parts
- Focus is mainly on logo design and identity systems, with less emphasis on digital adaptation
- Could benefit from more latest trends and digital branding considerations