Review:
Guerrilla Marketing
overall review score: 4.5
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score is between 0 and 5
Guerrilla marketing is a marketing strategy that focuses on unconventional techniques to promote a product or service, often using creativity and surprise to attract attention.
Key Features
- Creativity
- Surprise
- Low-cost tactics
- Unconventional approaches
Pros
- Can generate buzz and viral interest
- Cost-effective compared to traditional marketing techniques
- Allows for creative expression and thinking outside the box
Cons
- Risk of backlash if the campaign is perceived as too controversial or offensive
- May not always be effective in reaching target audience
- Requires careful planning and execution to be successful