Review:
Designing A New Century: American Graphic Design From The Centennial Exhibition To Www (by Steven Heller)
overall review score: 4.5
⭐⭐⭐⭐⭐
score is between 0 and 5
‘Designing a New Century: American Graphic Design from the Centennial Exhibition to WWW’ by Steven Heller is an authoritative book that explores the evolution of American graphic design over more than a century. Covering a broad range of historical periods, technological advances, and cultural shifts, the book provides detailed insights into iconic designers, influential movements, and key graphical developments from the late 19th century to the advent of the internet age.
Key Features
- Comprehensive historical overview of American graphic design spanning over 100 years
- In-depth analysis of influential designers, movements, and visual trends
- Rich collection of illustrations showcasing iconic designs and visual culture
- Examines the impact of technological advancements like lithography, printing, and digital media
- Includes contextual reflections on cultural, social, and political influences on design
- Structured chronologically to show evolution and shifting paradigms in graphic design
Pros
- Thorough and well-researched historical coverage
- Rich visual content enhances understanding and appreciation
- Clearly presented narrative connecting design shifts with cultural contexts
- Suitable for students, professionals, and enthusiasts interested in graphic design history
- Provides valuable insights into how technology shaped visual communication
Cons
- Highly detailed; may be dense for casual readers seeking a lighter overview
- Focuses primarily on American design; limited discussion of international influences
- Some readers might find the chronological approach somewhat dry without thematic organization
- Lighter coverage of digital trends beyond early web development