Review:
Contagious: How To Build Word Of Mouth In The Digital Age By Jonah Berger
overall review score: 4.5
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score is between 0 and 5
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger is a book that explores the science behind why some ideas and products become popular while others do not.
Key Features
- Insights into what makes content shareable
- Practical tips for creating viral marketing campaigns
- Real-world examples of successful word-of-mouth marketing strategies
Pros
- Well-researched and evidence-based insights
- Easy-to-understand writing style
- Applicable advice for businesses and marketers
Cons
- May not provide groundbreaking or revolutionary concepts for experienced marketers