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Review:

Contagious: How To Build Word Of Mouth In The Digital Age By Jonah Berger

overall review score: 4.5
score is between 0 and 5
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger is a book that explores the science behind why some ideas and products become popular while others do not.

Key Features

  • Insights into what makes content shareable
  • Practical tips for creating viral marketing campaigns
  • Real-world examples of successful word-of-mouth marketing strategies

Pros

  • Well-researched and evidence-based insights
  • Easy-to-understand writing style
  • Applicable advice for businesses and marketers

Cons

  • May not provide groundbreaking or revolutionary concepts for experienced marketers

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Last updated: Sun, Feb 2, 2025, 05:25:24 AM UTC