Review:
Consumer Behavior Research
overall review score: 4.2
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score is between 0 and 5
Consumer behavior research is the study of how individuals make decisions to spend their available resources, such as time or money, on consuming items or services. It involves analyzing factors that influence consumer choices and behaviors.
Key Features
- Understanding consumer preferences
- Predicting consumer behavior
- Segmenting markets
- Developing marketing strategies
Pros
- Provides valuable insights for businesses
- Helps businesses understand their target audience
- Enables personalized marketing strategies
Cons
- Can be influenced by external factors beyond control
- Requires continuous monitoring and updating