Review:
Behavioral Targeting
overall review score: 4.2
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score is between 0 and 5
Behavioral targeting is a marketing technique used by online advertisers to target consumers based on their browsing behavior and preferences.
Key Features
- Collects data on online behavior
- Creates targeted ads
- Improves ad effectiveness
- Increases relevance for consumers
Pros
- Increases engagement with consumers
- Improves advertising ROI
- Enhances user experience by showing relevant ads
Cons
- Privacy concerns with data collection
- Potential for misuse of personal information