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Review:

Behavioral Targeting

overall review score: 4.2
score is between 0 and 5
Behavioral targeting is a marketing technique used by online advertisers to target consumers based on their browsing behavior and preferences.

Key Features

  • Collects data on online behavior
  • Creates targeted ads
  • Improves ad effectiveness
  • Increases relevance for consumers

Pros

  • Increases engagement with consumers
  • Improves advertising ROI
  • Enhances user experience by showing relevant ads

Cons

  • Privacy concerns with data collection
  • Potential for misuse of personal information

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Last updated: Sun, Nov 17, 2024, 12:16:52 AM UTC