Review:
Affiliate Marketing
overall review score: 4.2
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score is between 0 and 5
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate's marketing efforts.
Key Features
- Performance-based compensation
- Driving traffic and sales
- Affiliate network platforms
- Cookies and tracking mechanisms
Pros
- Cost-effective marketing strategy
- Increased brand exposure and reach
- Potential for passive income
- Performance-based compensation incentivizes affiliates to drive results
Cons
- Risk of fraudulent activities by affiliates
- Complex tracking mechanisms and attribution challenges
- Dependence on third-party affiliate networks